Sugar Bender Pro Feature

Meet our Pro: Logan Wills of The Sugar Bender

Great skin, genuine connections, and a decade of doing what she loves.

At Zandi Land, we know the magic doesn't stop with great products. It's the professionals behind the treatment table who bring it all together. That's why we love shining a spotlight on the pros who make this industry what it is.

This month, we're heading to Los Angeles, California, to introduce you to Logan Wills, the owner of The Sugar Bender Sugaring Studio.

With 10 years of experience in the esthetics industry, Logan has turned her passion for skincare into a business built on confidence, connection, and making every client feel like they're exactly where they belong.

And trust us, she's got some wisdom worth sharing.

A Love for Skincare That Started Early

Long before opening The Sugar Bender, Logan was already hooked on all things beauty.

As a kid, she'd flip straight to the beauty section of Seventeen magazine, eager to discover the latest skincare and haircare tips. What started as a childhood interest eventually became a career that's now a decade strong.

Today, Logan runs her sugaring studio independently, handling everything that comes with being a business owner while creating an experience her clients can count on.

And while she enjoys working solo, she's not ruling out growing her team when the right person comes along.

More Than Smooth Skin

Ask Logan what matters most when someone walks into her studio, and her answer isn't about technique or trends. It's about how people feel.

"Making people feel comfortable is my biggest honor and something that is extremely important to me."

Logan knows that booking a service is an investment, and she wants every client to leave feeling that their time and money were well spent.

It's this approach that makes The Sugar Bender more than a place to get sugared. It's a space where women can feel comfortable, connect, and take a little time for themselves.

For Logan, those relationships are one of the most rewarding parts of her career.

"I love connecting and building a community of women. This field has given me so much and I'm so grateful."

Aftercare? Let's Call It Self-Care.

One thing Logan makes sure her clients understand is that taking care of their skin doesn't end when they leave the studio.

"I always talk about how it's not really just aftercare it's self care."

We couldn't agree more.

Consistent at-home care is a big part of maintaining smooth, healthy-looking skin between appointments, and Logan encourages her clients to see quality skincare as an investment in themselves.

So naturally, we had to ask which Zandi Land products have earned a permanent spot in her lineup and shelves.

Her answer? Deck Glow and Deck Scrub. Because choosing just one favorite isn't always possible.

But what really stood out to us was why she loves the line.

"Zandi Land WORKS but more than anything I feel that Zandi Land works for all hair types and textures which I can't say about all products. This line truly is inclusive to everyone."

Coming from a professional who works with different clients and skin needs every day, that means a whole lot to us.

Behind the Scenes With The Sugar Bender

Wondering what a typical day looks like for Logan?

She's an early riser, usually starting her mornings around 5 or 6 with coffee on the couch before heading to Pilates or yoga.

Then it's off to the studio, where her days are often packed with clients from 10 AM to 7 PM.

After a full day of sugaring, skincare, and connecting with her clients, she's ready to head home and put her feet up.

Running a business is no small feat, but Logan has found a routine that allows her to show up for her clients while making time for herself.

Ten Years In, Still Growing

If there's one thing a decade in the beauty industry has taught Logan, it's that there's always something new to learn.

"Never stop learning and always try new things. Even though I've been sugaring for so long- when I watch other people I learn so much."

We love that mindset.

Whether it's picking up a new technique, learning from another professional, or stepping outside your comfort zone, there's always room to grow.

And speaking of growth, Logan hopes to explore teaching in the future, sharing the knowledge she's gained throughout her career with other professionals.

Her Advice to Fellow Beauty Pros

For estheticians looking to grow their business, especially through social media, Logan has one piece of advice: stop overthinking it and start showing up.

"Don't be afraid and stop making excuses on why it can't work. You can attract exactly the type of clientele you want through social media just by being yourself."

No pretending. No trying to be someone else. Just showing up, sharing what you know, and letting your personality do its thing.

It's advice that goes well beyond social media, and we're here for it.

Why We Love Having Logan in the Zandi Land Family

At the heart of everything Logan does is a genuine passion for helping people.

When asked what she loves most about being an esthetician, she summed it up perfectly:

"Helping others makes me feel like I'm living in my purpose."

And that's exactly the kind of energy we love celebrating.

From creating a welcoming environment to educating her clients on the importance of skincare, Logan represents so much of what makes the professional beauty community special.

We're proud to have her as part of the Zandi Land Pro family, and we can't wait to see what she does next.

Show Logan some love!

Follow The Sugar Bender Sugaring Studio on Instagram at @thesugarbender and @sugarbenderla to keep up with Logan and her sugaring journey.

 

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