Spotlight on Sugar Bar: A Sweet Haven for Sugaring Enthusiasts
Spotlight on Sugar Bar: A Sweet Haven for Sugaring Enthusiasts with Sarah Herbst of @The_Million_Dollar_Sugarist
Nestled in the heart of Cleveland, Ohio, Sugar Bar is the brainchild of Sarah Herbst, aka @The_Million_Dollar_Sugarist. For over 10 years, Sarah has been creating a haven where clients feel truly cared for, uplifted, and empowered. Sugar Bar’s cozy vibe, dedicated team, and focus on creating exceptional experiences set it apart as one of the city’s premier spots for sugaring and skincare. Sarah’s passion for her work and her commitment to quality shines through in everything she does—from her carefully crafted services to her enthusiastic love for the Zandi Land line.
From Idea to Iconic: The Sugar Bar Story
In 2012, Sarah had an aha moment on a trip to Miami. Inspired by the thriving beauty bars in other major cities, she noticed a glaring gap—no sugaring services! And just like that, Sugar Bar was born. With two locations today, Sarah’s team provides clients with a warm, welcoming environment that feels like visiting family. “We truly care about every single one of our clients. Money isn’t our motivator—the goal is to create a safe, supportive space for women to enjoy intimate hair removal services and relaxing facials focused on results,” she says with pride.
At Sugar Bar, clients are treated by a team dedicated to continuing education, constantly striving to improve their skills and offer the best service possible. This dedication is what makes Sugar Bar a standout in Cleveland’s beauty scene.
Why Sugaring Stands Out
What makes sugaring Sarah’s favorite hair removal method? “I love that Sugaring works on every hair type, even tough hairs, and yet rinses away with water! It’s such a gentle, natural formula that’s capable of doing so much for our clients.”
To waxers curious about sugaring, Sarah encourages giving it a go: “TRY IT! Even the best sugarists had a learning curve at the start. It’s a skill worth having, and it opens up another option for clients who might benefit from a gentler approach.”
Why Zandi Land's Deck Polish is a Must-Have in Sarah’s Kit
When asked about her go-to Zandi Land product, Sarah doesn’t hesitate: “The Deck Polish!” She explains, “I have sensitive skin, and even the slightest change in routine can throw my skin off balance. Deck Polish helps keep ingrown hairs and irritation away.” For Sarah, recommending Zandi Land’s aftercare to her clients is a no-brainer: “Zandi Land was created BY an Esthetician FOR estheticians, so our clients can achieve the best possible results both in the treatment room and at home.” Sarah also just recently introduced Zandi Land Deck Glow into the Sugar Bar locations to help clients struggling with hyperpigmentation and scarring.
Empowering New Sugarists
For Sarah, empowering the next generation of estheticians is close to her heart. Her advice to those starting out? “GO FOR IT! Do all the things and do them scared. It’s okay not to feel brave, but don’t let opportunities pass you by. Keep learning, keep listening, and don’t think you’re the best until everyone else tells you that you are.”
Bringing Sugarists Together: The International Sugaring Convention
Sarah’s passion for sugaring has expanded beyond Sugar Bar’s walls. She recently launched the International Sugaring Convention, a groundbreaking event dedicated exclusively to the art of sugaring. The International Sugaring Convention is a two day event focusing on education and networking for Professional Sugarists! It is the first of its kind on a large scale, bringing Sugar Paste Brands, Sugaring Educators, Skincare Product Specialists, Business Leaders and MORE together to celebrate the art of body sugaring and the success we can achieve through this niche profession.
When asked why Sarah started this, she replied “I have always wanted to attend one! Sugaring has been my passion for most of my adult life, and I felt compelled to create something that would bring all of the experts who inspire me together in one space.Our community is all about compassionate communication and accessible education, so it’s incredible to have a space that brings all that energy together.”
Educators like Jamie Renee Nelms, Brooke Kennedy, Ashley Davis, and even Zandi Land founder Faye Zandi attend for two days of intensive training and networking. The event highlights the unique bond and dedication within the sugaring community, where everyone’s goal is to lift each other up and refine their craft.
If you want to attend this amazing event event get signed up here.
Join Sarah in the Sugaring Revolution!
With two Sugar Bar locations, a top-notch team, and a growing convention, Sarah is on a mission to elevate the world of sugaring. Her journey is a testament to her dedication and her love for the community she’s built—one sweet client at a time. Follow her on Instagram at @The_Million_Dollar_Sugarist to keep up with the latest, and if you’re in Cleveland, pop by Sugar Bar to experience the magic firsthand!
